Keeping It Canadian

Canadaian Tire recently teamed up with the National Hockey League and Canadian professional hockey player, Jonathan Teows, to create the Canadian Tire Hockey School. It was designed to help teach the youth of Canada about the country's national sport, to help youth increase their hockey skills, and find new young talent to participate in the Canadian Tire Hockey School Camp as well as the Canadian Tire Junior Skills competition. This has been a very successful marketing campaign for Canadian tire as it has shown them coming back to their Canadian roots.

Welcome To The Canadian Tire Hockey School

I feel that this has brought much more appreciation to the Canadian Tire corporation because it shows that Canadian Tire still cares about where they came from and it is a program that benefits everyone involved in it. For more information about the program and how to get involved visit the Canadian Tire Hockey School website.