Many of these stores are individually owned franchises and this has helped the Canadian Tire family achieve the success that they have today. For information on these organizations and how they work with Canadian Tire visit the Business Profile section of the Canadian Tire website.
Canadian Tire Petroleum was introduced in 1958. They were the first large corporation to introduce gas bars at store locations and has now become one of the powerhouses of Canada's gasoline retailers. There are now over 270 CTP gas bar locations as well as over 70 Simoniz car washes. The gas bars of Canadian Tire are responsible for the the successful Canadian Tire Money reward program that is still in place today. One can receive up to 10 times the usual amount of rewards coupons by using Canadian Tire gas bars alone. Many other companies such as Wal-Mart and Home Depot have mimicked the idea, but have not seen the same rate of success. To gain the competitive edge, Canadian Tire has introduced several pit stops that check oil, rust, fluids, and provide various other services.
Canadaian Tire recently teamed up with the National Hockey League and Canadian professional hockey player, Jonathan Teows, to create the Canadian Tire Hockey School. It was designed to help teach the youth of Canada about the country's national sport, to help youth increase their hockey skills, and find new young talent to participate in the Canadian Tire Hockey School Camp as well as the Canadian Tire Junior Skills competition. This has been a very successful marketing campaign for Canadian tire as it has shown them coming back to their Canadian roots.
Welcome To The Canadian Tire Hockey School
I feel that this has brought much more appreciation to the Canadian Tire corporation because it shows that Canadian Tire still cares about where they came from and it is a program that benefits everyone involved in it. For more information about the program and how to get involved visit the Canadian Tire Hockey School website.
Canadaian Tire can easily expand in a cultural aspects to attract a more diverse clientele.
The opportunity of increased franchising is available.
Increasing the rewards from Canadian Tire gas bars will attract the frustrated consumers of the petroleum market.
Canadian Tire can capitalize on being the only store of it's kind built in Canada for Canada.
Threats:
Companies like Home Depot offer the same type of products and services that Canadian Tire offers.
Other companies show better customer service and quality of goods.
TV advertisements are showing to be a worse marketing strategy then word of mouth.
Currently viewed as a company with poor service.
In my opinion, Canadain Tire needs to get back to it's high quality of customer service roots that gave them the success they had in the first place. This will help them develop off of the idea that they are a company made for people who live in Canada as it seems extremely unlikely that they could ever expand outside of Canada without changing their name and outlook on business. This is simply my view though. Share any opinions or ideas you may have to help increase the market percentage that Canadian Tire owns.
Offers automotive parts and supplies a service station.
Offers various goods and services to aid the everyday needs of Canadians.
Much of the clientele of Canadian tire is extremely loyal.
Canadian Tire Bank provides rewards when their credit card is used.
Offers online shopping through the Canadian Tire website.
Weaknesses:
They can not expand out of Canada.
Prices for much of their goods and services have gone up.
Customer service has seemingly become a thing of the past.
They have failed to establish new grounds with the now Culturally diverse country that Canada is.
Lack of advertisement for Canadian Tire Gas Stations.
I personally think that Canadian Tire has lost much of the customer service and respect with much of their product and the reduction of their loyalty programs' rewards. Canada is now considered the melting pot of the world's cultures. The Canadian "gimmick" seems to be attracting less customers as of recently. What is your opinion of Canadian Tire's strengths and weaknesses? Do you think there is much room for improvement?
Corin Raymond, a Canadian musician who was low on funds for his upcoming album, had a slightly unusual idea when thinking of ways he could save up enough to produce a professional album. The idea cam from a song he had written called "Don't Spend it, Honey". The song is about Canadian Tire Money and whenever he would perform it fans would present him with just that. Now Corin is on the road performing various gigs in hopes of saving up enough Canadian Tire Money to produce his dream album and it looks as if his dream is coming true.
CBC Report on the "Don't Spend it, Honey" Campaign
The "Don't Spend it, Honey" campaign has received media coverage from organizations such as CBC and is quickly on the rise. With almost $3,000 worth of Canadian Tire Money, Raymond is well on his way to producing his record and then some. I think that this plan is truly genius. Almost anyone who has shopped at Canadian Tire has received Canadian Tire Money that they had no intention on saving or using. This unused money ends up in various glove compartments, closets, or even the garbage. Donating the coupons helps Corin Raymond get his career off of the ground and helps you dispose of unwanted Canadian Tire Money.
You can learn more and donate to the cause by visiting the Dont Spend It, Honey website.
Canadian Tire Started the Jumpstart program in 2005. The idea was develop a charity to help disadvantaged children across Canada get involved in sports. There are currently over 370,000 children between the ages of 4 and 18 playing the sports they previously could not afford to play. Thanks to Canadian Tire, these children will gain the skills to meet friends, accomplish goals, stay in shape, and acquire good team morals.
Jumpstart and charities like it are something I support. Growing up, I had the privilege of being placed in multiple sports. Much of my fondest childhood memories came from the the various sports that I played. Being able to play sports has really molded me as a person. I had a lot of built up aggression as a child and sports helped me to channel this into something positive. If I did not personally have sports as a child I do not know where I would be today. It is really good to see a company such as Canadian Tire giving back to the community that does so much for them.
What is your opinion of the Jumpstart program?
To learn how to donate online you can visit the Canadian Tire: Jumpstart website. You can also visit any local Canadian Tire and donate at the check-out or in the donation bin.
This modern television advertisement shows the longevity of one of Canadian Tire's most successful reward programs, Canadian Tire Money.
If you know anything about Canadian tire then you know about Canadian Tire Money. In 1958 Canadian Tire Money was introduced in the company's gas bars to compete with various other gasoline retailers who were offering rewards to their customers. The money featured a character known as "Sandy McTire". It is said that he was a representation of the blue-collar citizens of Canada. Canadian Tire money soon became the most successful customer reward campaign in Canadian retail history.
The notes themselves are known as "Cash Bonus Coupons" and they come in 5 cents, 10 cents, 25 cents, 50 cents, 1 dollar, and 2 dollar amounts. When the program was initiated customers could receive 5% cash back in Canadian Tire Money. Now this has dropped to about 0.4%. Why do you think this is? I personally feel that the company was sacrificing too much of their profit to maintain a 5% cash bonus on every purchase made. The popularity of the program could also factor into the lower bonuses. The style of reward program is outdated. nowadays, companies have store credit cards and rechargeable purchasing cards that offer the same rewards with just a swipe.
To learn more about how the Canadian Tire Money loyalty program came to be and works visit the Canadian Tire Money section of their website.
It all started on September 15, 1922. James William Billes and Alfred Jackson Billes collectively invested $1,800 in a local Toronto, Ontario garage called The Hamilton Tire and Garage Ltd.This was quite a large amount of money for the time. The company itself was sold in 1923. After moving from various locations, The Billes brothers finally found their first permanent location. They decided to maintain their business in Toronto but their success allowed the now Canadian Tire to expand. the first associate store was opened in Hamilton, Ontario and the company soon began to provide mail order services. Since then, Canadian tire has become one of Canada's most successful businesses. The publicly traded organization currently has over 487 locations and is currently on the Toronto Stock Exchange. They have become one of Canada's most well known Canadian based businesses and take pride in their country. This is what has made them the success they are today.
If you wish to learn more about the history of Canadian Tire visit the History Timeline Section of their website.
Canadian Tire Financial Services
